By focusing on key hero’s journey stages like "Crossing the Threshold" and "The Ordeal," our emails aim to evoke strong emotions and convey a sense of urgency. These narratives are designed to inspire immediate action and highlight the critical role donors play in a PMO’s mission.

We should be alert that many donors may be more transactional during the calendar year-end giving, contributing due to year-end traditions or incentives, such as perceived tax benefits. As we move onward into 2025 with hero’s journey stages of “The Road Back” and “The Rebirth” our fundraising story will take the time to nurture these donors beyond their initial gifts, working to deepen their connection in the months ahead to a PMO’s mission. We would recommend that people at the MSB partner stations also work, in whatever ways possible, to convert these potentially transactional EOCY donors into more mission driven donors.