CDP’s Conversational Texting service, in partnership with ACD Direct, instantly puts you in touch with your supporters and potential donors as a new and effective channel for giving. Join us to learn how stations are successfully integrating outbound texting as part of a multi-channel approach to optimize their current fundraising efforts. Outbound texting campaigns can offer your station not only the opportunity to communicate and engage more with your donors but also to further improve response rates and revenue. Additionally, we will review how stations are promoting and pitching Text-to-Donate on-air.

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CDP Direct can help your station leverage best practices developed through continual testing using a scaled pricing solution that promises improved fundraising results, grows your file faster, increases net revenue—all while freeing up resources to focus on local engagement. CDP Direct can help your station leverage the the best practices of public media stations with variable direct mail program. Learn how you can set up your FY23 mail program for success with featured speakers from stations currently using CDP Direct to drive results.

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Major Giving officers know the keys to building and maintaining relationships---cultivation and stewardship---are in the quality, frequency, and intimacy of the dialogue. But with tight resources, and a lack of dedicated support staff, Public Media MG officers end up spending a majority of their time bogged down with admin, research, and prep work. In this session, you’ll learn how Gravyty helps turn that dynamic around using AI to boost backend efficiency and allow for more personal interaction with donors.

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Why pan for gold when you have a metal detector? When developing an effective Major Gifts program, knowledge is power. a comprehensive prospect research solution is critical. Since 2016, CDP’s partnership with DonorSearch has delivered the comprehensive prospect research solution driving Major Donor efforts at over 65 Public Media stations. In this session, you will learn how to arm your station with the insights and data necessary for success.

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A clear Planned Giving execution plan is too often an afterthought at many public media stations. But with over 10,000 baby boomers turning 73 every day and over 70% of Americans without an estate plan, the opportunity in Planned Giving is too big to ignore. In this session, you’ll know how, in just 18 months, CDP’s partnership with FreeWill has delivered over $18.5 million in estimated bequest value to 21 stations.

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With the steady decline in pledge, it’s more important than ever that Public Media stations diversify acquisition efforts and find a reliable source of new donors. Since 2012, 23 stations have raised more than $90 million going door to door with CDP’s Canvassing program. In this session, hear from your PM colleagues how these personal interactions can transform your acquisition program by adding mission-oriented, high-retaining sustainers to your member file.

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