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daren winckel | Senior Vice President of Fundraising Strategy

As CDP’s Senior Vice President of Fundraising Strategy, Daren Winckel oversees all Member Service Bureau direct marketing fundraising efforts for 40+ public media partner stations in the CDP Member Service Bureau with significant focus on Digital, Direct Mail and emerging techniques.  With nearly 20 years of Development experience at a mid-market public television station as well as 10 years of experience as Director of Membership at WGBH in Boston, Daren has managed award-winning Membership, Auction, Events, Major Gifts, Planned Giving, Corporate Support and Marketing Programs, gaining deep experience and insight into all aspects of fundraising and developing a special appreciation for the unique challenges faced by small to mid-sized non-profit organizations.

It was that appreciation as well as his deep passion for data, testing and seeking out successful new practices that prompted his move to CDP where he was involved in the development and refinement of what would later grow into the Member Service Bureau.

Daren has served on the PBS Development Advisory Committee, the PBS Pledge Task Force, a variety of national public media working groups and volunteered as a Master Teacher for the PBS Membership and Pledge Academies.