Contributor Development Partnership (CDP) at PMDMC 2024
We are excited to see many of our public media colleagues at the Public Media Development and Marketing Conference (PMDMC) next month. We’re looking forward to learning alongside our public media community to make plans that will drive industry innovation and secure a sustainable future for our vital public service.
CDP is a proud sponsor of this year’s conference, and we’re looking forward to engaging with you in several ways:
Visit the CDP booth in the exhibitor hall and enter our giveaway. While you’re there discover the latest innovative fundraising solutions that can help increase your net revenue and grow your donor file.
Sign up for a time to connect with CDP experts in the consulting space next to our booth. Whether you’re looking for solutions to your latest fundraising challenge, want to gain a deeper understanding of your donor file or just interested in exploring new tools to support your mid-level and major giving efforts, we’ve got you covered.
Check out case studies of the latest tests coming out of CDP Labs at our booth. Innovation is a team sport, and we’d love for you to share your ideas for upcoming innovations, tests and solutions too!
Don't miss these sessions CDP will present at PMDMC:
Navigating the Frontiers of Public Media Fundraising: Overcoming Innovation Barriers Presented by Frank Auer & Susannah Winslow Tuesday, August 13 4pm-5pm
Embark on a journey of discovery as we delve into the constantly evolving world of fundraising innovation and testing. This session aims to confront and strategize around the barriers to testing and implementing new strategies. We'll transition from a broad discussion on the importance of innovation to a concentrated exploration of the challenges that hinder testing new approaches in fundraising.
Revisiting Sustaining Giving: Is It Still the Golden Ticket? Presented by Deb Ashmore Wednesday, August 14 2pm-3pm
Examine post-COVID monthly giving programs in this session. What is the state of sustainers? Have we reached saturation? Are we supporting them after they join? Are we asking the right questions? Where do we go from here?
Follow the Data on Mid-Level Giving Presented by Deb Ashmore Tuesday, August 13 2:15pm-3:30pm
Mid-level donors have supported public media stations for years through gift clubs. More recently, stations have prioritized mid-level giving ($1,000 - $9,999) as a strategic priority to increase revenue and boost donor retention. In this session, explore data on mid-level giving in public media and hear from stations on structuring their programs to build loyalty and raise gifts.
Have any questions or want to contact us before the conference? Email us at cdp@cdpcommunity.org. We look forward to seeing you in San Diego!