CDP Announces Deb Ashmore as Strategic Analyst

Brighton, MA – Contributor Development Partnership (CDP) today announced that Deb Ashmore will join the CDP team as a Strategic Analyst. Ashmore will begin on September 5th. 

“CDP is beyond excited to welcome Deb to our team,” said Michal Heiplik, President of CDP. “One of our core beliefs is that data-driven decision-making is the key to unlocking trapped fundraising potential for all non-profits. Deb’s deep understanding of public media fundraising along with her rich experience helping non-profits identify areas of opportunity buried within their data will benefit our public media partners and underscores our commitment to maintaining a healthy ecosystem of local public media stations.”   

In her role, Ashmore will also work closely with station data within the National Reference File (NRF), the largest repository of fundraising data in public media, and the newly launched CDP Insights, to identify successful practices at the station level that can be surfaced and scaled up by CDP, making them accessible to, and more cost effective for, stations across the system. Past examples of this type of scaled service approach include door-to-door canvassing, which was introduced at Rocky Mountain Public Media, brought to the broader public media market by CDP and has acquired nearly 500,000 donors since its debut, making it one of the most successful acquisition channels in the past 10 years. 

With more than 25 years of years of experience in the non-profit sector and public media fundraising, Ashmore most recently served as the principal data consultant at Blackbaud and is passionate about working to help clients understand their fundraising data to inform strategies for long-term file health and growth.  

Her previous public media experience includes 10 years as Director of Individual Giving for WXPN in Philadelphia. 

Ashmore has a B.A. in English from Temple University and makes her home in Philadelphia, PA where she volunteers at her local library, sharing her love of literature and storytelling. 

About CDP

Founded as an initiative within WGBH in 2011, CDP is now an independent public benefit corporation working on behalf of more than 260 public radio and television stations to share data across the system, analyze fundraising performance, and develop best practices.  

The “CDP idea” was born from an initiative by the Major Market Group of Public Television. With support from the Corporation of Public Broadcasting and GBH, a group of stations built the industry’s first and only National Reference File, a tool used daily to help stations better understand areas of opportunity to increase their fundraising effectiveness and efficiency.  

For more information, visit cdpcommunity.org and follow CDPcommunity on LinkedIn. 

CONTACT: Daren Winckel  (dwinckel@cdpcommunity.org)