AI Helps Real People Raise Real Money
The typical portfolio manager at a university or hospital has 100-200 major donors on their list. At large institutions, a small army of frontline fundraisers needs to be deployed to assure that those donors are well cared-for as they decide where to target their sizeable donations.
Major giving officers know the keys to building and maintaining relationships--cultivation and stewardship---are in the quality, frequency, and intimacy of the dialogue.
In public media, it’s likely most stations have relatively small major giving staffs, and only a handful have a dedicated prospect manager.
With so many personal relationships to foster, and so much mission-critical money on the line, a fundraiser only has so many hours in the day to devote to prospect and moves management (70% of the work) and actual dialogue (30% of the work) by phone, zoom, mail, email---and one day, face-to-face!
What if that percentage could be turned on its head? Meet Gravyty AI for fundraisers. Actually, meet Erin Chrest of Maryland Public Television, a seasoned Gravyty user who has leveraged the service to identify major donors in her portfolio and take the heavy lifting out of knowing when and how to cultivate the right relationships.
The service helps Erin qualify donors based on preliminary work she and the MPT team did in the setup process. She adds, “It just takes the guesswork out of, ‘Am I talking to the right person?’ Is this the right time to be talking to them? Gravyty is doing all of the work behind the scenes.”
With Gravyty’s artificial intelligence working in the background to determine message type, timing, and editable first draft emails, Erin has ability to personally curate a list of hundreds of donors. Erin goes on to say, “Now we’re spending time talking with donors and connecting with them. Gravyty is giving you that little nudge every day.”
Concurrent with Gravyty’s major donor communication prompts, Erin and her team receive alerts about potential major donors in the pipeline who need attention. “Those two Gravyty workflows work side-by-side,” Erin noted. “People identified as part of our wealth screening, who show great potential, are provided to us by Gravyty, saying, ‘You may want to reach out to this person or that person’. It allows you to feel like you’re making progress every day in uncovering those people who really are excited about making a difference.”
An increase in ‘asks’ generally correlates with an increase in closed gifts. Gravyty is so confident in that principle that they guarantee two dollars earned for every dollar invested in year one, or year two is free. CDP’s exclusive partnership with Gravyty provides public media stations with special pricing for this amazing set of tools.
“The reality for so many public media stations is that we don’t have the budget for a prospect research and management department. Gravyty allows us to do the best practices in moves management without additional staff resources,” concludes Erin.
To learn more about how your station can get started with Gravyty artificial intelligence for major giving officers, contact us here.