Digital Prospecting

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Digital Prospect Management allows CDP to execute fully-branded email campaigns to station’s prospects on their behalf. This turn-key solution can manage the cultivation of prospects that you have collected from sources such as sweepstakes, events, local sponsorship, Prosper, etc.

The CDP turn-key solution ensures:

  • Data remains the property of stations
  • Station brand is never bypassed
  • Full dynamic content
  • Station has absolute control whether messages are sent
  • Donations lead directly back to stations – 100%
  • Donor relationships accrue to the stations

For more information, please review our Project Brief