The Passport membership video on demand program has proven to be a successful member benefit for stations.
In our continued mission to drive more NET Revenue to stations, CDP recognizes that the associated viewing data from this program is a tremendous asset that has the potential to significantly change membership fundraising and we are committed to help stations unlock this powerful new tool.
The CDP Member Analytics Engine will use this viewer data in conjunction with our National Reference File to provide your station with actionable intelligence.
For more information about this program, please listen to our webinar.
To participate in this new service, stations will need to: