The Masterpiece 2017 Sweepstakes concluded earlier this month and we had over 1.1MM entries with 143,000 unique prospects being generated for stations.
CDP hosted a webinar earlier this week to talk about delivery of the prospects and how they can be cultivated and converted to donors in the coming months. If you missed the webinar, please click here to access the recording (it is posted at the top of the list)
Keep an eye on your email in the next week for information from CDP on where you can access your station’s prospects. Additionally, CDP will also be providing assets to you to help develop and execute emails to these prospects.
Or, if you’d like, CDP can execute emails behind your station brand to these prospects to free up your resources to focus on other initiatives. Visit our Digital Prospecting page for more details.