The 2014 Luminate Online Benchmark Report is now available for download. And although this performance data in online fundraising is aggregated from 794 nonprofit organizations, the majority (80.7%) of nonprofits are raising less than $2 million per year online, suggesting that this is a fundraising segment in its fledgling stages.
Those of you who are familiar with the report will note that the delivery is quite a bit earlier this year, as it reflects a new approach Blackbaud is taking to examine the data from the fiscal year rather than the calendar year.
The comparison should make the metrics more relatable, at least for those running a July-June fiscal year. Also, the report is now published at a point when stations are fine-tuning their end-of-year giving efforts.
Check out key highlights on the colorful infographic available on this npEngage blog. Or download the full 62-page report for free by clicking here.
One of the key findings from this year’s report was the sharp rise in web traffic on large-screen smartphone devices. With smartphone screen sizes increasing to 4-inches or larger, tablet use is leveling out. Currently 30% of all web traffic is being viewed on a smartphone with a 4-inch screen or larger, up from 19% last year. Mobile carriers charge more for data usage, so consumers are depending more on Wi-Fi to connect. Over 50% of all web site visits were via Wi-Fi.
Mobile marketers are also viewing apps in a more serious light and investing heavily into developing apps that will better engage consumers. Using location-based awareness, monetizing the mobile experience, and overcoming something they call “fat finger syndrome” (which causes users to enter personal data incorrectly) are just some of the things developers consider.
Understanding what technology your donors are using to consume and share content via the web is necessary to boost engagement. Check out the full report by clicking here: Adobe Mobile Benchmarking Report.
Click Here to check out the results of a new study released this summer from the Tax Foundation that shows the relative value of $100 by state and some metro-statistical areas.
If your members live in Mississippi, Arkansas, Missouri, Alabama, and South Dakota, their $100 is worth the most, where as if you are in DC, Hawaii. New York, New Jersey or California, you are not getting the most bang for your buck.
While the Tax Foundation is focused on the tax implications, it can be used helpful in fundraising when looking at Average Donation amounts at your station compared to National Averages and even help when developing appropriate ask matrices.
If your station has done any sort of adjustments or analysis based on information such as this or Cost Of Living Indices, please let us know.
You might have seen the New York Times’ recent posting, Where We Came From, State by State, which traces population migration in the US since 1900. We thought this was such a cool and impactful way to visualize data. Check it out here.
A recent Bloomberg editorial entitled Navigating Charity’s Fast and Slow Lanes brought some interesting donor segmentation to light. Findings in a recent study showed that fast thinkers tend to give emotionally and don’t respond to hard statistical data the way that slower thinkers do. The fast thinkers tended to give in smaller increments while the slow thinkers were those likely to give over $100.
Could this be an opportunity for a test at your station? Do you use specific numbers in your messaging or does your narrative contain a passionate appeal? Click the link above to hear more about this interesting study.
We have been planning some special opportunities for attendees of PMDMC this year. If you or someone at your station is planning to be in Denver this July, you will now have a unique chance to get an inside look at the local Denver operation at RMPBS. Check out our May CDP Newsletter, delivered tomorrow to stations, for further details.
Please sign up or fill out the form below for more information on logistics as they develop!
The Analytical Ones site has recently refreshed the IRS data it uses in its analysis of how giving has changed since 2008 on a state-by-state level. This data, based on deductions taken on US tax returns, is listed out alphabetically by state for ease.
Click here for the list and more details: http://www.analyticalones.com/state-by-state-comparison-of-pre-and-post-recession-charitable-giving/.