2016 Fundraising Outlook

Fundraising Outlook

An expert panel, sponsored by The Chronicle of Philanthropy earlier last month had the following findings:

  • Giving continues to grow and individual giving still makes up more than 70% of all charitable contributions in the U.S.
  • Donors are returning to pre-recession giving habits, offering increased support for causes such as arts, education, and environment.
  • While giving is trending in a positive direction, the 2016 climate for fundraising may be challenging with global economic worries, and what looks to be an intense election year with a focus on politicized giving.
  • More donors are exploring charitable giving vehicles like Donor-Advised Funds and Impact Investing and these types of giving will have a big effect on philanthropy across all generations and issue areas.
  • Technology and connectivity are driving growth for individual giving, particularly for small/medium nonprofits.

A participant on the CoP panel and VP of Communications and Content for Network for Good, Caryn Stein has suggested focusing on the following key areas:

  • Diversify with Distributed, Community-Based Giving
  • Build Subscription Giving
  • Offer Data-Driven, Tailored Experiences

Click through to Network for Good (linked above) to get a deeper description of these points and also register for a free webinar entitled “7 Easy Steps to a Stellar Fundraising Plan”, which also comes with a downloadable booklet.

A final recommended go-to for 2016 advice on policy trends and legislative changes around the country is the National Council of Nonprofits. Find out what’s happening with taxes, fees, challenges to nonprofit property tax exemptions and see if there are any fiscal challenges your state is facing that might effect your station.

#GivingTuesday 2016 Breaks Previous Records

GT_logo2013-final1-1024x85The majority of online donations processing go through Blackbaud, DonorPerfect and GlobalGiving. Each of these organizations are reporting early results of generous increases over last year: Blackbaud reports a 52% increase in giving overall, DonorPerfect reports that the average online gift is 46% higher than last year, and GlobalGiving reports a whopping 290% increase in new recurring donations started on GT comparted to last year.

Read more about #GivingTuesday results at Chronicle of Philanthropy online.

Just Updated: Sustainer Best Practices Checklist

Sustainer image

Have you checked out the CDP best practices checklists lately? These lists are possible because of you. Producing the quarterly ROAR (benchmarking) reports makes tracking high performing stations in any given fundraising segment easy to do, and we are always updating and refining these lists as the fundraising landscape evolves.

Today we’ve added some tweaks to our Sustainers checklist: in it you’ll find

  • Updated metrics and stats at the top of the checklist.
  • Updated recommendation in the Building File section of the checklist.

Sustaining Members, Houston Public Media’s TV spot has been uploaded as a video on YouTube and we have a sample script to create and run an on-air spot of your own linked through the checklist itself.

All CDP fundraising checklists can be found under the Station Resources header/dropdown menu. If you’re prompted for a password and need help, contact Jennifer Psallidas.

Noteworthy: The Fundraising Effectiveness Project Report


Public broadcasting is not the focus of the 2015 Fundraising Effectiveness Survey Report but that doesn’t mean it shouldn’t be on your radar. A blog post on npEngage last month reviews key findings from the report and links out to other features on the site with actionable steps.

The report is quite detailed, but a cursory look over the Executive Summary on pages 3-5 will highlight the key takeaways, which include:

  • Gains of $3.611 billion in gifts from new, upgraded current, and previously lapsed donors were offset by losses of $3.438 billion through reduced gifts and lapsed donors. This means that, while there was a positive $173 million net growth-in-giving, every $100 gained in 2014 was offset by $95 in losses through gift attrition. That is, 95% of gains in giving were offset by losses in giving for a net gain in gifts of 5%.
  • Gains of $3.615 million in new and previously lapsed donors were offset by losses of $3.713 million in lapsed donors. This means that there was a negative (97,649) growth-in-donors and every 100 donors gained in 2014 was offset by 103 in lost donors through attrition. That is, 103% of the donors gained were offset by lapsed donors for a net loss in donors of -3%.

Again, this report is not specific to public broadcasting, but it does summarize results from 8,025 survey respondents from organizations raising under $100K, over $500K and everything in between revenue-wise.

For Blackbaud author Mark Montenero’s take on the findings, click here to read Key Findings From the Fundraising Effectiveness Survey: Where Do We Go From Here?

In the News: CDP and CPTV in the Chronicle of Philanthropy

Traffic LightBeep beep! (That’s the sound of us tooting our own horn here at CDP.) Check out the recent Chronicle of Philanthropy write up on ROAR (Revenue Opportunity and Action Report). How PBS Stations Used Data Sharing to Set and Meet Fundraising Goals is available if you have full subscriber access to Chronicle of Philanthropy, or by clicking here.